FRACTIONAL CMO
BRANDING
MARKETING COLLATERAL
WEBSITE DESIGN
SOCIAL MEDIA
SEO
DEMAND GENERATION
EMAIL MARKETING
CRM MANAGEMENT

CMS Productions is the production industries leading provider of back-office commercial finance support and third-party union signatory services. For over three decades, the company has built its new business from word of mouth and referrals. But regardless of their success, the four partners didn’t love the fact that they lacked branding, consistent messaging or even a sales process. They knew in order to remain competitive in the future, they’d need to take the next step into proactively growing their business. That’s where Ethic came into the picture in 2021. 

Ethic implemented a GTM strategy for CMS covering everything from branding and messaging to demand generation. Today, we serve as the Fractional CMO and oversee the marketing department.

How Ethic implemented a marketing strategy that drastically increased web traffic and proved huge ROI.

Increase in organic website traffic