Ethic Agency is a senior B2B content marketing consultant for SaaS companies. We turn content and SEO/AEO into qualified pipeline, embedded as a senior partner instead of another vendor to manage.
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You've spent 6 to 12 months with a content agency that delivered keyword reports and blog posts on schedule, and you still can't tie any of it to pipeline.
Your marketing leader spends half their week briefing freelancers, reviewing drafts, and chasing an SEO contractor instead of doing strategic work.
Your demand gen function is begging for content to leverage. Content either isn't being created consistently, or it isn't integrated into your broader strategy and used for lead generation.
You've tried the fractional CMO (great strategy, nobody to execute) and the agency route (great execution, no strategy) and need both in one relationship.
Your agency sends keyword lists and blog calendars but has zero understanding of who you sell to or what those buyers care about. Traffic goes up. Pipeline stays flat.
Your marketing leader is stitching together freelancers and vendors instead of running strategy. Half their week is spent managing production, not driving growth.
AI search is rewriting the rules in real time, and the agencies still selling you the same playbook as two years ago have no answer for it.
We run your entire B2B content marketing strategy and SEO/AEO function so it drives qualified pipeline, not vanity traffic. Four phases working as one continuous cycle, embedded as a senior partner from day one.
We look at what exists, what's performing, and what's missing, then map it against what your buyers actually search for.
We build new content for every stage of the buyer journey and fix what's underperforming. Every piece optimized for traditional search and AI.
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We track what's moving, adjust what isn't, and evolve the strategy because the market does too.
Every piece goes everywhere it belongs, with multiple passes across channels so your buyers see it more than once.
"Ethic Agency has been the backbone to our organic presence. We are doing two to three times more content in a given month with the same volume of resources."
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I'm a senior B2B content marketing consultant who's spent her career inside SaaS marketing teams building content functions that actually drive pipeline.
I got tired of watching companies burn $8 to $15K a month on agencies that delivered traffic reports and blog posts nobody read. Ethic exists because most B2B content marketing agencies are too junior to own the strategy and too removed from the buyer to drive real outcomes.
I do both.
I've worked with Erynn for several years now and I keep working with her because of her skill and passion. As a CMO I've worked with a lot of B2B marketers, and nobody stacks up to what Erynn brings to the table. She'll go above and beyond to ensure her work is of the highest quality, a trait you don't find very often with agency owners.
A big percentage of our overall traffic came from AI and LLM-based experiences, and that made it really critical for our business to continue to invest and optimize in that specific area. Erynn has been super helpful, not just with reactive work, but being proactive with how we can rebuild aspects of our website to be more AEO friendly.
Erynn partnered with us to create and then execute a content strategy and website overhaul that led to a 20%+ increase in traffic, significantly improved lead quality and lead conversion. She is extremely organized, creative and a true business partner.
Erynn has a true knack for publishing MOFU/BOFU content that actually drives qualified hand-raisers and revenue rather than merely generating top-of-funnel traffic like some other agencies. Always bringing new ideas to the table when it comes to AEO/GEO and other channels.
She handles everything from SEO, blog posts, social, Reddit strategy, and landing pages. The best part is she isn't just a contractor. She is truly a part of the Homebot marketing team. She even comes to our all-hands meetings. Cannot recommend working with her enough.
Erynn has given our company the marketing push it has needed for years. She is extremely organized, persistent, knowledgeable and will keep your company on top of your marketing goals.
Still have questions? Book a call. The first 30 minutes are on us, and you'll leave with at least one specific thing you can do this week.
Book a CallOne 30-minute call. We'll look at what you're doing now, where the gaps are, and whether Ethic is the right fit.
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