Homebot

Turning a branded-only audience into a non-branded growth engine — and a partner-webinar series into closed-won pipeline.

When we started, 99% of Homebot's organic traffic was branded — almost no one was finding them without already knowing the name. We built an owned-content engine to capture net-new demand in search and AI answers, then layered a partner-webinar motion on top to turn that demand into real opportunities.

The results

Content & AEO

Building non-branded organic from almost nothing

We rebuilt Homebot's content and site to be found by Google and AI, targeting the non-branded terms their buyers actually search — and produced at a volume their internal team couldn't hit alone. Branded traffic fell from 99% to 75% of organic, not because it dropped, but because net-new, non-branded demand finally showed up.

25%

of organic traffic is now non-branded, up from ~1%

#2

most-trafficked page on the site — the Homebot Alternatives page we built

#1

highest-converting paid landing page

Partner Webinars

A webinar series that closed real deals

This quarter we ran a partner webinar series end to end — positioning, content, and follow-up — designed to turn attention into opportunities, not just registrations. The pipeline it produced converted at a rate most paid programs would envy.

28

opportunities sourced from the series this quarter

9

closed-won deals from those opportunities

32%

close rate on the opportunities it created

"Erynn is the most effective, strategic agency partner I've worked with — in 12 years, I've never met anyone who operates at her caliber. She doesn't work like a vendor; she immerses herself in the business and treats the brand as if it were her own."

Kari Sandor

Marketing Director, Homebot